Intelligence from the Nordic-Gulf Corridor

Strategic analysis and perspectives on capital, technology, and sovereign markets.

From the Book

From the Sand Dunes to the Fjords and Back

Chapter Ten

We Thought We Were Selling Technology. We Were Selling Credibility.

A Finnish company spent two years failing to enter the UAE with superior technology and competitive pricing. What changed was not the product. An excerpt from Alan Talib's From the Sand Dunes to the Fjords and Back (2025).

Mr Alan Talib

Mr Alan Talib

CEO & Founder, NordGulf Alliance

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Intelligence We Think Matters

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