Why the route matters more than the size: the UAE and Greece agreements

When the UAE and Greece signed 18 agreements in Athens, the headline was the size. Alan Talib explains the more useful story for European companies: the government-to-government route the money took, and how to be on the list next time.
Alan Talib
CEO and Founder, NordGulf Alliance
Published 28 October 2026 · 3 min read
Illustration of a gold line of light across the sea between a Gulf port and a Greek harbour, headed 'The route matters more than the size.'
The route matters more than the size.

In October in Athens, the UAE and Greece signed 18 agreements and commercial partnerships worth €12.75 billion. Alongside them, the UAE said it would put a further €15 billion into the joint investment initiative the two countries set up in May 2022, which started life at €4 billion.

Source: Abu Dhabi Media Office, 22 October 2026, on the Strategic Forum in Athens (18 memorandums of understanding, agreements and commercial partnerships, with a total value of €12.75 billion) and the additional €15 billion (an intention to invest under the joint initiative launched in May 2022 at €4 billion). These are announced agreements and intentions, not completed investment.

The sectors named are wide. Digital infrastructure and AI, renewables and clean energy infrastructure, ports, logistics and transport, industry, healthcare and life sciences, food security. No breakdown has been published, and the companies behind the agreements have not been named publicly.

For a European company watching from Munich, Rotterdam or Gothenburg, the size is the least useful part of the story. What matters is the route the money took. It came through a state visit, a business forum built around that visit, and a framework between two governments that had been working quietly for four years before anyone decided to multiply it.

Governments set the frame

A good share of Gulf capital now leaves home this way. Governments set the frame, the sovereign funds and state companies fill it, and the private firms already known to both sides get the first conversations. Any Greek port operator or hospital group that had spent the last two years visiting Abu Dhabi would not have needed discovering last week. Its name would already have been on a list when the delegation was put together.

The agreements signed on the day are also only the opening. An MoU in this setting is a statement of intent made in front of two heads of government, and that gives it real weight. It does not give it a timetable. Many of these will sit until someone on the European side turns them into a project that a Gulf investment committee can actually approve.

What to do before Christmas

If I ran a European company hoping for a share of this kind of money, I would do two things before Christmas.

I would find out whether my own government has, or is negotiating, an investment framework with the UAE, Saudi Arabia or Qatar, and who in the trade ministry or export agency runs it. Business delegations are assembled from the people who asked early, and they are rarely advertised.

Then I would read the sector list of the latest agreement and be honest about whether we fit it. A company selling into grids, ports or hospitals probably does. One that has to stretch the argument should spend the time preparing for the next framework instead.

Companies that were in the room for one of these signings have a different job. Ask for the technical meeting within the month, while the visit is still fresh in Abu Dhabi, and send the people who will run the project rather than the people who signed the paper.

For Nordic companies the first step is the same: find out whether Norway, Sweden, Finland or Denmark has, or is negotiating, an investment framework with a Gulf state, and who in the trade ministry or export agency runs it.

Alan Talib
Alan Talib

CEO and Founder of NordGulf Alliance, which connects Nordic and European technology companies with Gulf capital, government buyers and markets. Author of From the Sand Dunes to the Fjords and Back (2025).

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